About Us

It all started with an idea,
An idea to revive the Virasat of the कारीगर,
To bring back the legacy of India’s dying
craft forms.

Who are we ?

Enactus is an international non-profit organization operational in 39 countries, with over 70,000 students as active members. At Enactus Shri Ram College of Commerce, we are committed to using the power of entrepreneurial action to uplift countless lives and shape a better world for all.

Keeping in line with these goals, we gave birth to Project Virasat, with a vision to revive the languishing craft forms of India. We aim to uplift the dying handicraft industry and preserve our glorious tradition. We, at Virasat, believe in imparting the stories of journey, struggle and identity of the कारीगर, the source of majestic pieces of craftsmanship since time immemorial. We intend to create a fusion of contemporary art and Indian handicrafts, while at the same time maintaining their traditional touch.

Our Vision

  • - To revive and restore the glory of Indian Craft forms.
  • - To empower the Indian Karigars and provide them with a sustainable livelihood
  • - To spread awareness among the masses about the significance of preserving Indian culture
  • - To create a comprehensive resource platform for traditional Indian craft forms.

Our Mission

  • - Develop Virasat as a launchpad for struggling Indian craft forms.
  • - Creating demand globally through domestic and international market expansion.
  • - Enhance business opportunities, entrepreneurial zeal as well as the economic prosperity of our Karigars.
  • - Narrate the stories, tales and traditions imbibed within every Virasat craft form.

How we began?

‘Karigar’- Centuries ago, this title evoked a sense of pride in those who carried it. To be a Karigar meant being a guardian of India’s rich cultural heritage. But today, the Indian Karigars numbering almost 7 million have been reduced to mere labourers. With industrialization and modernization, a majority of these craft forms and their practitioners have been pushed to the brink of oblivion. In order to restore their stature and amplify their voices, Virasat was envisioned.

We started our journey with the Thathiyar Craftform, India’s only craft form to be listed on UNESCO's list of Intangible Cultural Heritage. We institutionalized the Thatheras of Jandiala Guru under the name P-TAL (Punjab Thathera Art Legacy) by creating demand linkages. Since then, Virasat has evolved into a launchpad for craft revival and contemporization of languishing craft forms. We are currently working with two dying craft forms- the Usta Kala (art) from Bikaner, Rajasthan and the Gaurahari Stonework from Mahoba, U.P.

Conducting need assessment surveys 

Unification of Artisans in producer groups

Design, Development and Training of artisans

Establishment of Market Linkages

Ensure holistic development of artisans

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