Enactus is an international non-profit organization operational in 39 countries, with over 70,000 students as active members. At Enactus Shri Ram College of Commerce, we are committed to using the power of entrepreneurial action to uplift countless lives and shape a better world for all.
Keeping in line with these goals, we gave birth to Project Virasat, with a vision to revive the languishing craft forms of India. We aim to uplift the dying handicraft industry and preserve our glorious tradition. We, at Virasat, believe in imparting the stories of journey, struggle and identity of the कारीगर, the source of majestic pieces of craftsmanship since time immemorial. We intend to create a fusion of contemporary art and Indian handicrafts, while at the same time maintaining their traditional touch.
‘Karigar’- Centuries ago, this title evoked a sense of pride in those who carried it. To be a Karigar meant being a guardian of India’s rich cultural heritage. But today, the Indian Karigars numbering almost 7 million have been reduced to mere labourers. With industrialization and modernization, a majority of these craft forms and their practitioners have been pushed to the brink of oblivion. In order to restore their stature and amplify their voices, Virasat was envisioned.
We started our journey with the Thathiyar Craftform, India’s only craft form to be listed on UNESCO's list of Intangible Cultural Heritage. We institutionalized the Thatheras of Jandiala Guru under the name P-TAL (Punjab Thathera Art Legacy) by creating demand linkages. Since then, Virasat has evolved into a launchpad for craft revival and contemporization of languishing craft forms. We are currently working with two dying craft forms- the Usta Kala (art) from Bikaner, Rajasthan and the Gaurahari Stonework from Mahoba, U.P.
Conducting need assessment surveys
Unification of Artisans in producer groups
Design, Development and Training of artisans
Establishment of Market Linkages
Ensure holistic development of artisans